Flour Shop: Explosion Cake

Dessert Profile

Flavor: Explosion Cake

Ingredients: Flour, butter, salt, Unsweetened alkalized cocoa powder, baking soda, granulated sugar, heavy cream, white chocolate.

Price: $30

Calories: 100+ Calories

Three-word Review: Flavored with magic

Score: 7.2

About: Flour Shop

Flour Shop is owned by sprinkle queen Amirah Kassem. In 2012, Kassem left her career in fashion and created a chic bakery concept called Flour Shop. The bakery is known for bright colors and creative cake designs. It opened it’s first brick-and-mortar in 2017 and has been drawing rave reviews ever since. The inside of the bakery feels … magical — in a unicorn and rainbows type of way. The predominantly white room and clean rainbow lines visually prepare you for what hides the counter holds. You’ll find spectacularly designed cakes in the form of burgers, coffee cups or Exploding Cakes. The Exploding Cakes are the core of Flour Shop. These cylindrical beauties have six layers of cake, center-filled with yummy, colorful sprinkles … They are tailor-made for social media. Regardless of what cake design you choose you’ll be treated to a fun-filled cake that is a little messy, a little pricey but worth the experience. If you want to make Flour Shop’s cakes at home Kassem wrote a book called The Power of Sprinkles that give the secrets to their creations.

Update: Flour Shop bakery closed its doors in New York City, but you can still order their cakes online or make them yourself from their book The Power of Sprinkles: A Cake Book by the Founder of Flour Shop just we did.

Chef's Note

To bake, to eat and to enjoy a Flour Shop cake is about understanding the Flour Shop brand. It’s about color, it’s about fun and it’s about joy.

Experience

Our experiences have been very positive. The bakery and its staff are as joyful as the cakes themselves. The staff was very knowledgeable and helpful. The bakery is clean and bright with white walls and white furniture. Overall, a great vibe that makes you feel like you’re going on a date with a mystical unicorn.

Review

Appearance

The Explosion Cakes come in different shapes and sizes. The traditional ones are cylindrical and simplistic … yet the creation itself is magnificent. The cakes are brightly colored with a sleek and simple design. In order to unlock the magic from within you must move to the touch category.

Touch

The cake is firm and sturdy. The thick layer of sprinkles give a thin rainbow-bright shell. In order to expose its beauty, take a sharp knife and slice a decent size piece stretching close to the center of the cake. You’ll feel some resistance from the magical sprinkles. Remove the slice and enjoy the colorful explosion that just enriched your life.

Smell

The cake smells of delicious icing and sweet cake aromas. Nothing is mind blowing about the smell of a fully-decorated cake. It’s a fully-loaded fork that makes your toes curl.

Taste

The Explosion Cake is good. It’s not incredible but it’s good. For us, moisture and sweetness of a cake are the two most critical factors. We want it moist and we don’t want it too sweet. The Explosion Cake does a good job at both. We love the amazing variety of sprinkles that add texture, while psychologically add a little extra flavor to each bite. Overall, the multi layers of the cake and all of its elegance make this creation great for impressing and amazing for events.

What to Tell Your Friends

The Explosion Cake is a tall creation that was built to impress. The cake and all of its glory look great while easily pleasing the palate. If you want to get people talking, get this cake.