Why You Can’t Stay Focused

Why do you keep eating junk food? Why can’t you find the motivation to work out?

The truth is, there’s no single, simple answer. I’ve uncovered some important lessons over the years—but the real skeleton key that unlocks it all comes at the very end of this message.

The following are the most accurate answers to those questions you’ll ever read:

The reason you overeat or reach for the wrong foods is the same reason you struggle to stay motivated to exercise. Both struggles come from the same place—you’re not invested enough in the things that keep you focused. The more you build routines that support good habits, the easier it becomes to make better choices.

For example:

When you go to the gym, take daily walks, or stick to any kind of routine exercise, you naturally want to eat better to reinforce those good decisions. One positive action leads to another.

On the other hand, when you spend hours watching TV or sitting around, you’re less likely to feel the drive to get moving or make healthier choices.

The gym makes you want chicken. Netflix makes you want pizza. 

You keep struggling because people aren’t built with an on-off switch. What you can do is put yourself in stronger positions to handle those tough moments. Every time you add something to the “good decisions” bucket, you make yourself more resilient—less vulnerable to bad choices, both in the moment and over the long haul.

And one last thing. Don’t think you can do it? Let me tell you something. Nobody starts with confidence, skills, or motivation, but everyone starts with opportunity. Skills are built and confidence is earned. You don’t have to have what it takes from day one. You become what it takes by refusing to quit. If you’re waiting to feel ready, you’ll never move. But if you start anyway, every step you take stacks a proof that you’re capable of crushing this s***t. That’s how momentum is born. You don’t need money, talent, or the perfect plan—you need persistence. Grind when you’re tired, learn when you’re unskilled, show up when you’re unsure. One day you’ll look back and realize you built something you never thought you were capable of.